3x CEO
Team Profile
Matt Seiler
Founder & CEO
Operator. Architect. Three-time CEO building businesses that align outcomes with how value is created.
Career Highlights
Operating results that prove the model.
4x board member
$2.2B revenues, +30% margin, and 7 of 8 years double digit growth, pioneering outcome-based comp
$1.5B account won based on pure performance-based comp
2x global agency revenue during economic meltdown via outcome-based model
21 agencies across 5 PepsiCo divisions unified after leading the successful defense of Omnicom's Frito-Lay business
Matt Seiler has spent his career doing one thing better than almost anyone: finding the idea at the heart of a business (or a person) that makes it undeniably, irreducibly itself. He "put the agent back in agency" for PHD, focused on "the work, the work, the work" for BBDO, and built "curious minds for surprising results" for UM. And now, what he'll tell you is the best of the lot: "Outcome Architecture" for Excelerators, making sure how companies make money, reward its people, and structure the work match the value it's trying to create.
It's a throughline that runs across his career including three CEO roles: twelve years inside Omnicom, eight at IPG, and the last eight years working across industries with the executives who run them.
When he's not doing that, Matt and Wilbur, his wire-haired pointing griffon, are hiking somewhere on the Pacific coastline, engaged in an ongoing negotiation about just how far is far enough! He brings the same indefatigability to his three daughters, to Nevis, and to most things worth doing.
Work with Matt and the team.
The operators best positioned to design Outcome Architecture are the ones who have lived inside the problem. Let's talk.
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